Goodwood Locks In Pirelli Partnership
The Goodwood Estate has announced a multi-year partnership with global tyre manufacturer Pirelli.
Milan-based Pirelli becomes the exclusive tyre partner for the Estate’s annual flagship event, the Goodwood Festival of Speed presented by Mastercard, which this year runs from 13th to 16th July.
The latest move grows Pirelli’s presence within motorsport. It has been the exclusive tyre partner to Formula 1 since 2011 and is also the unique supplier to the World Rally Championship.
Now, Pirelli will also be working with Goodwood to create a number of activations ‘on and off the hillclimb’ at the Estate’s annual festival of motorsport.
Pirelli will be present at the Goodwood Festival of Speed with two exhibition spaces that will aim to ‘illustrate key elements of the company’.
Goodwood owner, The Duke of Richmond, said, “Pirelli has an outstanding reputation for excellence and innovation, qualities that make them a welcome addition as a Goodwood partner. As the leader in the prestige tyre market and the official supplier of tyres to Formula 1, the pinnacle of motor racing, we are excited to have them on board for the 30th anniversary of Festival of Speed.”
Marco Tronchetti Provera, Pirelli Executive Vice Chairman and CEO, added, “I’m pleased that Pirelli is partnering with the Goodwood Festival of Speed. It is an excellent fit for us. As a market leader in high end tyres, Pirelli feels at home among the world’s leading premium and prestige carmakers.
“This also goes for the Festival’s attention to motorsport, an area we have been involved in since 1907. Finally, and importantly, we identify with and appreciate the Festival’s interest in new forms of sustainable mobility, as we are focused on developing new technologies to make mobility ever more sustainable.”
