Goodwood Signs Betting Partner
Goodwood Racecourse has announced a new multi-year agreement with UK sports betting company Coral.
Under terms of the agreement, Coral will serve as the official fixed odds betting partner of Qatar Goodwood Festival for the next three years.
The partnership will see Coral sponsor ten races across the five days festival including the Coral Golden Mile on Friday 29th July and the Coral Stewards Cup on Saturday 30th July.
According to a statement, innovation and engagement will be at the heart of Coral’s sponsorship activation, as such, the company will be giving ‘racegoers the chance to experience what it’s like to ride in The Qatar Sussex Stakes or the Coral Golden Mile. The experience which will be watched by racegoers through virtual reality headsets was filmed using JockeyCam’s incredible 360 degree camera in a specially staged seven runner race over the Goodwood mile course.’
Simon Clare, Coral PR Director said, “We are delighted that Coral is to become the official betting partner of the Qatar Goodwood Festival, which is one of the most prestigious and anticipated events in the Flat racing calendar. Coral is the most committed, long-standing sponsor in British Racing and in launching this exciting new partnership with Goodwood Racecourse we are strengthening our association with the sport. Our ambition is for Coral to set a new high bar for the way we activate and bring to life our racing sponsorships to racegoers at the event and our customers at home and bringing our new Coral Virtual Race Experience to Goodwood is a clear demonstration of that in practice.”
Jonathan Gregory, Commercial Director at Goodwood, said, “This is an exciting multi-year partnership for Goodwood with Coral, a long-established and respected name in the horse racing world. Their innovative activation with the Coral Virtual Race Experience Stage during the Festival will add a new dimension to racegoers’ experience and bring a unique insight into racing from the jockey’s perspective.”
The 2022 edition the Qatar Goodwood Festival, widely known as ‘Glorious Goodwood’, takes place between 26th to 30th July.
