Goodwood Toasts Beer Partner
Goodwood, the English estate that hosts a number of iconic sporting events including the Festival of Speed, has entered into a multi-year agreement with Heineken UK.
Under terms of the agreement, the Edinburgh-headquartered drinks company will become the official beer partner to Goodwood and supply beverages to all the venue’s events throughout the year.
The deal includes the Qatar Goodwood Festival, the five-day flat horse racing event widely known as ‘Glorious Goodwood’, which runs from 26th July to 30th July, as well as the recently staged Festival of Speed and the upcoming Goodwood Revival.
Heineken craft beer brand Brixton Brewery will be the official beer at all Goodwood racecourse meetings throughout the year, while Birra Moretti will be the official beer of Goodwood Revival, the vintage car and motorcycle event that this year will run from 16th September to 18th September.
The recent Festival of Speed saw Heineken 0.0% as the official beer and the creation of the Heineken Greener Bar (pictured above).
Jonathan Gregory, Commercial Director at Goodwood, said, “This is a very exciting partnership for both parties with Heineken able to offer visitors an extensive range of different beers across the calendar of events at Goodwood. They too have a proud family history and share our values and passion for quality.”
A Heineken UK spokesperson added, “We’re delighted to extend our long-standing partnership with Goodwood. For the hundreds of thousands of visitors who will be enjoying the superb events at Goodwood, we’re pleased they can cheer on the festivities with great tasting beer and cider.”
Earlier this month, Goodwood announced a new multi-year agreement with UK sports betting company Coral.
