Google Eyes Spurs Stadium Naming Rights
Premier League football club Tottenham Hotspur is in talks with Google over a potential naming rights deal for the club’s 63,000-capacity stadium, according to The Athletic.
The Tottenham Hotspur Stadium, which cost £1bn to construct, has yet to sign a stadium naming rights deal despite opening back in April 2019.
Spurs’ chairman Daniel Levy has stated before that the club will wait for the “right brand, on the right money” before committing to an agreement.
Now, the North London club has entered discussions with one of the world’s most valuable companies, Google, regarding a deal.
As well as hosting the club’s home matches in the Premier League and Champions League, the Tottenham Hotspur Stadium also stages regular NFL matches and could yet welcome a permanent franchise in the future. The stadium has also hosted rugby league’s Challenge Cup Final, heavyweight boxing world title fights and several large concerts.
Any deal would be another big financial boost for Spurs. The club has the fifth highest turnover in English football and already boasts long-term agreements with main short sponsor AIA, kit supplier Nike, and sleeve sponsor cinch.
The latest potential partner, Google, is no stranger to sport partnerships. The tech giant recently partnered with the UK-based McLaren Racing Formula 1 team in a multi-year deal, while also holding commercial agreements with the NBA and the MLB in the United States.
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