Gopro To Reward Shareable Content
GoPro has launched the GoPro Awards, a new ongoing programme that will aim to reward users for sharing their best GoPro photos, videos clips and video edits.
The programme will grant up to $5m annually to creators of content that “engages and excites”, whatever level of experience, and is encouranging their customers to participate by sharing their best moments at gopro.com/awards.
Winners will be chosen from those who share the most memorable photos, raw video clips and video edits, with prize money ranging from $500 to $5000.
Nicholas Woodman, GoPro’s founder and CEO said: “GoPro enables a global movement of self-expression that’s resulting in some of the most compelling user-generated content ever created. The positive impact on our brand and business has been immeasurable. Now we’re excited to start rewarding our customers for their content contributions with GoPro Awards.”
“Our customers are some of the most creative people on the planet. A key component of our programming strategy is user generated content,” continued Woodman. “GoPro Awards creates exciting opportunities for our customers. Whether it’s helping them monetise their content in the form of financial rewards, helping to license their content to other businesses, or helping them get more exposure through our global social and media distribution channels, we’re dedicated to sharing with our community. We believe this program enables our customers to further pursue their passions.”
Image: ©Getty Images
