Gopro Set For Motogp Ride
Dorna Sports, the commercial rights holder of the premier FIM MotoGP World Championship, has announced a new five-year partnership with GoPro that will see the sport captured from new angles.
The five-year agreement names GoPro as the official wearable camera of MotoGP and grants title sponsorship of the GoPro Motorrad Grand Prix of Deutschland.
As part of the collaboration, GoPro cameras will be capturing content of the race circuits including on-bike course previews, behind-the-scenes vignettes and unique race perspectives to be shared via social media and motogp.com.
GoPro will also produce a “Media Lap” from MotoGP’s official BMW safety bike to present each track of the 2015 MotoGP calendar.
Pau Serracanta, Dorna’s managing director, commercial area, said: “This announcement of the agreement between MotoGP and GoPro is just the start of an exciting partnership for both parties. GoPro is a great partner for the championship with their cameras brilliantly recording high-adrenaline racing right at the heart of the action. We look forward to working together closely over the coming years.”
Nick Woodman, founder and CEO of GoPro said of the partnership: “Racing has always been a part of GoPro’s heritage and it continues to influence our product design. We hope to enhance the way race fans watch this premier series and look forward to MotoGP serving as an exciting platform for innovation.”
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