Grabyo Partners With Opta For Automated Highlights

Grabyo and Opta Sports have partnered to make the creation, management and distribution of soccer highlights automated for broadcasters and publishers.

This first iteration of data-driven automation is a partnership between Grabyo and Opta Sports, allowing partners to create and distribute automated soccer highlights.

Grabyo partners can now create automated video clips that are triggered by “events” such as a goal, save, penalty decision or red card. Grabyo uses Opta Sports data to find these moments and then automatically clips the content, in real-time, ready for distribution moments after the event to digital and social platforms.

Opta Sports and Grabyo have partnered to deliver automated clip creation for live football matches. Across the media industry, data manipulation, computer vision, machine learning and automated processes are becoming more prevalent in content production workflows.

For digital and social content teams, automated technology gives the ability to publish content from multiple events, locations and streams and share with fans across digital platforms in real-time.

For broadcasters, this provides digital teams with autonomy from TV counterparts, ensuring clips from all properties can be created and distributed instantly – allowing fans to experience content in the moment; regardless of on-site production support or geographical location.

Automation gives producers more time to optimise videos for social and mobile viewing, or craft messages to tell the stories behind the game.

Using Grabyo’s existing cloud-based video tools, these clips and highlights can be reformatted for social and digital distribution – such as square or vertical orientation, or with additional graphics and captions – and shared to multiple platforms.