Grassroots Football Gains Budweiser Support

Budweiser, lead sponsor of the FA Cup, has announced an agreement with Wembley FC that will see the global beer brand sponsor the non-League football club as part of its long-term commitment plans to grassroots football.

As part of the deal, which is effect immediately, Budweiser will be working closely with Wembley FC to bring forward infrastructure improvements to enhance the club and player facilities, including a clubhouse upgrade and provision of a team minibus.  

Other initiatives include the implementation of a new responsible drinking programme as well as promotion of the club in the wider Wembley community.  

Jason Warner, Global VP Budweiser, said: ‘We believe that the best way to champion The FA Cup is to celebrate its uniqueness from the grassroots up. Wembley FC has an incredible heritage and story to tell. We look forward to helping fulfil their dreams.’

The move follows on from last year’s success with the first-ever live streaming of a sporting event on Facebook which saw over 30,000 people worldwide view the Extra Preliminary Round match between Wembley FC and Ascot United.  

Iain Newell, Budweiser’s marketing director, commented: ‘The sponsorship of Wembley FC is consistent with Budweiser’s commitment to the sport of football and our involvement with The FA Cup. The type of improvements with Wembley FC will showcase our intent of working with grassroots football in the UK.’ 

‘We have further exciting plans for a grant programme that other non-League clubs will benefit from. This is a joint initiative between Budweiser and The FA and more details will be announced in due course.’

Brian Gumm, chairman of Wembley FC, added: ‘We’re not a big club but we have big ambitions. With Budweiser as our sponsor we now have a shot at making those dreams come true.’