Grassroots For Good Champions Football’s Role In Society
UK-based charity Grassroots For Good has teamed up with Netflix and hit series Top Boy to organise the third annual 32 Borough Cup, with London-based sports marketing agency ROOTS creating a video to champion the event’s work.
Grassroots For Good works to uses football as a catalyst for uniting London’s youth against violence and offering those involved additional opportunities to find career paths in future. The non-profit founded the 32 Borough Cup in 2019 to combat youth violence and gang activity and help young Londoners use their passion and drive purposefully.
Previously sponsored by BT, the cup brings together some of the city’s talented young footballers as part of a 2-day initiative set up by Bobby Kasanga, founder of Grassroots for Good.
Dubbed London’s very own ‘World Cup’, the 32 Boroughs of London replace the 32 World Cup nations and bring all walks of life together whilst using sport for good in the community.
Bobby commented, “There are many young people that don’t really speak up, we don’t know what they’re going through. Coming here [The 32 Borough Cup] they meet up with other like-minded people, it’s about trying to explore what we can do for them and really push them further in society.”
“Our goal is to get kids off the streets to kick a ball instead and realise their potential.”
The ’32 Borough Cup, uncovered’ video follows three aspiring young London footballers who have come from very different backgrounds, united in their passion for football and a drive to succeed.
Kelvin, Joshua and Patryk are all Hackney Wick FC players who have found their own paths to the first team (which is also sponsored by Netflix x Top Boy for the 22/23 season) and represented Enfield Borough at this year’s tournament. Each player speaks of the road that has brought them to where they are, and why football and sports are so important to London’s youth culture in 2022.
