Gravity Media Ties Up Curveball Deal

UK broadcast and production agency Gravity Media has agreed a strategic partnership with Curveball Digital.

Curveball Digital, a creative content agency that specialises in social and digital media content in sport, will collaborate with Gravity Media to ensure both companies can benefit from expanded offerings for clients.

The organisations claim that this deal will cover both the linear and digital space, and offer a ‘world class joined up approach to content capture and delivery’ in a ‘ever more competitive market’.

Frank Callaghan, Director – Production & Content at Gravity Media, commented, “We are thrilled to embark on this strategic partnership with Curveball. By joining forces across a number of areas, we will leverage our respective strengths to accelerate innovation and explore new opportunities for our customers.

“This collaboration represents an exciting moment for both Gravity Media and Curveball, to offer a complete solution in the market place and a high-end approach to content production for all areas of an ever-changing landscape.”

Paddy Sloane, Director at Curveball, added, “We’re excited to be partnering with such global leaders in production and broadcast as Gravity Media. Combining our digital offering with Gravity’s unrivalled infrastructure and tech solutions will allow us to offer our current and future clients a hugely diverse range of services. 

“Curveball will bring our expertise in digital-first content and promotional strategies to supplement Gravity’s teams around the globe and form a truly 360 creative, digital and production solution.”