Great Run Company Partners With Strava
The Great Run Company and Strava, a social network for runners, have announced a partnership to bring together participants preparing for some of their events around the country.
Under the agreement, Great Run will work with Strava to create official Great Run event ‘clubs’, with these online communities will be open to anyone using Strava.
The clubs will provide a digital platform to track and monitor training, as well as runner experiences like segment challenges and support for events, including the Simplyhealth Great North Run.
The partnership aims to improve the experience for runners in the lead up to events as well as provide effective post race analysis.
Gareth Mills, Strava UK country manager said: “The astounding growth of the Simplyhealth Great Run Series has shown that running is popular! People not only see running as a means to improve fitness but also as a way of socialising and interacting. These are the principles on which Strava’s social network was built. Through supporting the series, Strava is able to offer a platform for participants to meet their event based goals and unlock their full potential.”
Pete Gallagher, Great Run Company sponsorship and business development director, said: “This partnership recognises our commitment to providing our runners with a community where they can share and interact with each other. We look forward to working with Strava to grow running in the UK.”
