Great Run Series Signs Title Partner

Mass participation event management business The Great Run Company has announced a new partnership with AJ Bell, which will see the investment platform provider become title partner of the Great Run Series.

The five-year partnership sees the UK business support all Great Run Series events staged in Glasgow, Newcastle, Manchester, Birmingham, Bristol and Portsmouth.

The partnership will also cover the flagship Great North Run, the world’s largest half marathon and the UK’s biggest running event.

The event, which features 60,000 entrants and includes a professional elite race, will be televised live on the BBC, as well as in 169 territories around the world.

Paul Foster, Chief Executive of the Great Run Company said, “Supporting mass participation sport is more important than ever and we’re delighted AJ Bell will be alongside us as we deliver our events that benefit over 200,000 participants and countless charities every year.

“AJ Bell already helps hundreds of thousands of people look after their investments and we’re excited to be working with them over the next five years to inspire, motivate and empower people to be their greatest through the Great Run series.”

Michael Summersgill, Chief Executive of AJ Bell said, “The inspirational mass participation events that make up the Great Run Series can have a really positive effect on people’s physical health and mental wellbeing. We aim to make people feel good when they invest and we believe running can help do the same in their broader lives.

“Being part of a Great Run Series event gives everyone the chance to work towards a personal goal as well as the opportunity to support good causes along the way. We are really proud to be helping such an iconic series of events develop and grow over the next five years.”

AJ Bell has chosen to nominate Mind as the official charity partner for the series in the first year of the partnership.