Green Room Sports Appoints Mercieca
Rugby management specialists Green Room Sports Management has appointed Mercieca to handle the PR of its portfolio of athletes including George Ford, Tom Wood, Joe Launchbury, Jonathan Joseph, Mark Cueto and Ben and Tom Youngs.
In the short term, Mercieca will execute a media strategy that focuses on the forthcoming Rugby World Cup.
The agency’s brief includes profiling the athletes in “relevant sport and lifestyle media, alongside brand alignment and social media engagement”.
Green Room Sports managing director Richard Wilks said: “This is a big year for rugby that will see many of our athletes amplified on the world stage. We want to ensure that heading into that tournament and beyond, we are able to offer best in class advice and media management of our clients and felt that Mercieca were the right team to do this.
“We have worked with them on a number of occasions over the years, and they have already proved that they not only have a strong media network, they understand the rugby environment and are results driven.”
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