Greene King Extends Harlequins Sponsorship
Harlequins and Greene King have announced that the brewer has extended its sponsorship agreement with the club until the end of the 2016-17 season.
Greene King ranks among Harlequins’ long term corporate supporters having signed its first sponsorship with the club in 2003.
Under the terms of the latest three year contract extension Greene King IPA will continue as the club’s Official Beer. In addition, the brewer will join with the club in developing the ‘Quins’ Head’ supporters’ pub facility at The Twickenham Stoop.
Announcing the renewal of the sponsorship Joe Parks, on-trade sales director at Greene King said: ‘Rugby union is enjoying a growing international profile and that will only increase with the 2015 Rugby World Cup being held in this country.’
Parks added: ‘We are excited about continuing our relationship with Harlequins not only for the World Cup period but also through the club’s 150th anniversary celebrations in 2016.’
Commenting on the sponsorship, James Kendall, commercial director of Harlequins said: ‘The fact that we’re announcing the extension of a commercial partnership that began a decade ago speaks volumes for the quality of the relationship between Greene King and the club. Not only is Greene King, the UK’s leading cask ale brewer, it is also an experienced sponsor and understands the added value that rugby brings to its promotional activities. We’re pleased to have extended our relationship through the World Cup period and beyond.’
