Greene King Ipa Extends RFU Deal
Greene King IPA has announced that its sponsorship of the RFU, together with its ‘official beer of England Rugby’ title, has been extended until the end of the 2011/12 season, which will take the partnership into its sixth year.
Ahead of the RBS Six Nations Green King IPA announced that at Twickenham’s famous Rose and Crown pub marquee, the beer outsells lager by more than 20%.
Dom South, marketing director for Greene King Brewing Company, said: ‘The RBS 6 Nations is a fantastic chance for pubs up and down the country to capitalise on the excitement around rugby – and with the World Cup just around the corner, there is every incentive to build on the relationship between Greene King IPA and the England team.’
Greene King IPA’s rugby ambassador, and World Cup winner, Lawrence Dallaglio will be giving fans the inside track on England’s performances throughout 2011 with exclusive blogs and video interviews at www.greenekingipa.co.uk.
Greene King has strong ties in rugby and is also the official beer of Harlequins, London Wasps and Sale Sharks.
