Greene King Signs Up As Harlequins Sponsor

Beer brand Greene King IPA has extended and enhanced its relationship with
Harlequins becoming an official sponsor of the English rugby union club.

The new, improved deal sees Greene King IPA upgrade from being an official
supplier to an official sponsor as part of a new three-year contract.

Greene King IPA will receive significant branding around the stadium
including pitch-side boards and branding on grandstands with the brand’s logo
will also appear on the back of the Harlequins shirt.

Greene King IPA has been an official supplier to Harlequins since the start
of the 2003/04 season when Greene King IPA cask ale was first introduced to the
Stoop.

Last October, Greene King IPA became the official beer of England Rugby in a
multi-million pound four-year investment.