Gregory Appointed Adidas World Cup Director
Former England 2018 bid commercial chief, Jonathan Gregory has been appointed by adidas as World Cup director for Russia 2018.
Gregory, more recently the commercial director at Fulham FC, has been briefed with maximising the brand in the host country and will plan its execution around the 2018 World Cup tournament.
adidas are Russia’s national team kit suppliers, as well as a long-time top-tier FIFA sponsor.
The Loughborough University graduate has over 15 years experience in sport and brands, having worked at both Coca Cola and PepsiCo/Walkers before entering the world of sport with Puma.
He later joined The FA, working at Wembley from the beginning of its £757m redevelopment, and was later responsible for delivering the commercial programme for the 2018 bid.
