Guinness Seals International Deals
Diageo brand Guinness has extended its rugby ties by sealing partnerships with the English, Scottish and Welsh rugby unions.
The deal sees Guinness become an official partner and official responsible drinking partner of all three unions.??
A new rugby campaign is set to feature Scotland winger Sean Lamont, England flanker Lewis Moody and Wales’ full-back Lee Byrne in online video diaries and on in-store POS.
??The three-year deals include signage, pouring rights, tickets and hospitality at each union’s home fixtures ahead of the Investec Autumn Internationals this weekend.
?Guinness, which also enjoys sponsorship rights in Irish rugby, decided not to renew its title sponsorship of the Premiership this year – with Aviva taking over the naming rights.
