Gulf Air Latest To Sponsor Qpr
Newly affluent Coca-Cola Championship club Queens Park Rangers has struck another lucrative commercial deal after Gulf Air signed up as the team’s new shirt sponsor.
The three-year deal, which follows in the footsteps of a deal with Abbey announced last month, will mark the airline’s introduction to British football and will see the Club carry Gulf Air branding on all team kit, including first team home, away and third shirts.
The partnership will also see the introduction of a Gulf Air supporter loyalty scheme for club members, the prospect of a football community scouting program based in the Middle East and various community-based initiatives in Bahrain and London.
QPR has become the focus for an array of commercial attention after being bought out by a consortium led by F1 team owner Flavio Briatore last year.
