Gunnell The New Face Of Chicken Industry

Former Olympic 400m hurdles champion Sally Gunnell has struck an endorsement
deal to promote the British chicken industry to the buying public.

Gunnell has signed a sponsorship contract with the British Poultry Council to
promote sales of British-reared chicken and increase awareness of a growing
trend amongst the public to purchase imported poultry.

The chicken industry is in need of a lift after research revealed that the
amount the UK imports has quadrupled since 1990, and in 2005 over £900m sales of
chicken came from overseas import.

The retired runner, who is the daughter of a poultry farmer, will make a
number of promotional appearances to highlight the need for the public to
purchase homegrown chicken.

Gunnell has been working as a commentator for the BBC since her retirement.