Haaland Opens Door To His Home
Manchester City striker Erling Haaland has been named as an official global brand ambassador to home appliances producer Midea.
The announcement is the latest extension of Midea and Manchester City’s partnership that began in January 2020 and recently renewed in May this year.
To celebrate Erling becoming an official brand ambassador, Midea and Manchester City have today launched a video campaign that brings to life the brand’s mantra, ‘make yourself at home’ by showcasing Erling’s use of Midea products within a tranquil home environment to find balance and the needed ‘power’ for his second home, the Etihad Stadium.
The home appliance brand will continue to collaborate with City’s treble winner for future seasons, with the aim of ‘connecting Erling’s fanbase with Midea customers and football fans globally, through a variety of content campaigns, as well as exclusive merchandise giveaways and other digital activities.’
Erling Haaland, commented, “Midea are a proud partner of Manchester City and I’ve enjoyed being part of campaigns during my time with the club so far. I’ve noticed the Midea logo across the Etihad Stadium and having learned about their size and ambitions, I am pleased to become a global brand ambassador today. The first video we shot a few weeks ago was really fun and I am looking forward to working together moving forwards.”
Eric Wang, President of Miedia Group’s Smart Home Business, added, “Erling Haaland is a household name, a player the entire world is looking at and talking about. He is so humble yet so powerful, and at 23 years old has such a potential to still be unleashed – similar to our Midea brand. We’re so delighted to kick off our partnership with him today.”
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