Halfords To Sponsor Cycling Series

Cycling retailer Halfords has signed a title sponsorship deal with The Tour Series, one of the foremost cycling evens of the year.

Sweetspot brokered the deal and The Halfords Tour Series will take place from 25th May to the 24th June in 2010.

The event will be held across ten cities and will see ten British professional teams battling it out to be crowned the best cycling team in the country.

Each regional event for The Tour 2010 will be launched individually across the country, and announcements regarding venues, television coverage, and the ten competing teams for 2010 will be made soon.