Hamilton links up with lululemon

Lewis Hamilton has agreed a deal to become a brand ambassador to sportswear brand lululemon.

lululemon will provide Hamilton, who is about to begin his first season at Scuderia Ferrari, with products, as well as collaborating on ‘future design innovation and global advocacy work.’

Seven-time Formula 1 world champion Hamilton, commented, “lululemon product is such high quality, looks amazing, and ultimately delivers the performance I need it to. I’m excited to partner with a brand that embraces a holistic approach to wellness. Together, we want to inspire our communities to be the best versions of themselves.”

As a lululemon Ambassador, Hamilton will work closely with the brand’s Research and Innovation and Design and Development teams on product development. In addition, Hamilton’s global foundation, Mission 44, will partner with lululemon’s Centre for Social Impact to ‘integrate movement and mental health experiences’ into their charity work.

Hamilton will form part of lululemon’s upcoming global campaign, No Holding Back, which willhighlight ‘the dedication it takes to be a champion through the rigors of daily physical and mental training’.

Nikki Neuburger, Chief Brand and Product Activation Officer at lululemon, said, “We’re thrilled to welcome Lewis to the lululemon collective as our newest Ambassador. Lewis is a game-changer in every sense of the word. His relentless commitment to performance, wellbeing, and impact align completely with what we stand for at lululemon. We’re excited to partner with Lewis to innovate, inspire, and create positive change together.”

Lewis joins a growing roster of lululemon Ambassadors, including PGA golfers Min Woo Lee and Max Homa, ATP tennis pro Frances Tiafoe and WTA tennis pro Leylah Fernandez, NFL Wide Receiver DK Metcalf, NBA player Jordan Clarkson, and NHL player Connor Bedard.