Hamilton Signs Global Tommy Hilfiger Deal

Lewis Hamilton has signed a new agreement with Tommy Hilfiger that will see the four-time Formula One world champion become a global brand ambassador for the US clothing line.

As part of the personal endorsement deal, the 33-year-old will promote the Hilfiger Collection, Tommy Hilfiger Tailored line and its range of menswear, underwear and swimwear.

The partnership will feature video, print, online and out of home media placements, and will be supported by a series of customer activations.

The collaboration was launched with a dash cam video of Hamilton and American model Gigi Hadid taking turns behind the wheel of a Mercedes car at the Pocono Raceway in Pennsylvania.

Hamilton’s Mercedes team announced a multi-year partnership with Tommy Hilfiger last month, making the company the official apparel partner of the team.

The British driver commented: “I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger.

“Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence. His ground-breaking TommyNow experiential events are one-of-a-kind, and I’m very excited to partner with such visionary brand.”

Tommy Hilfiger said in a press release: “I have always admired Lewis’ incredible endurance during the race, as well as his unique style off the track, which speak to the new generation of TommyGuys. He has built his incredible career as a racing driver with passion, dedication and extremely hard work – values that I embraced when founding my brand.

“We have a history with Formula One, and this partnership builds on our heritage of collaborations within the world of motor sport.”