Hammers nail double deal
West Ham United have announced a multi-year agreement with global insurance brokers Lilley Plummer and renewed its deal with eToro, the club’s Official Online Trading Partner.
The deal sees Lilley Plummer become the club’s new official insurance partner for both the men’s and women’s first teams. As part of the partnership, Lilley Plummer’s branding will feature on the sleeve of the first team training wear.
The brokerage will also receive global brand exposure across the club’s platforms, a matchday presence at London Stadium, a training ground presence, and will be involved in bespoke activations throughout the season.
Lilley Plummer, which was acquired by Goldman Sachs in 2024, will also gain key member status of the club’s Hammers Business Network, enabling direct connections with fellow club partners and members.
Nathan Thompson, Executive Director, West Ham United, said, “We’re delighted to welcome Lilley Plummer as our new Official Insurance Partner across our Men’s and Women’s first teams, in what represents a landmark partnership for our club. As a company, they have a journey that has great synergy with West Ham United’s, one that pushes to stand out from its competitors with a constant desire to provide exceptional outcomes and continued growth. With our worldwide passionate fanbase, we are perfectly placed to support Lilley Plummer in the next stage of their business growth, both domestically and overseas. We look forward to working with the team on bringing their services to life.”
Dan Plummer, Managing Director, Lilley Plummer, said, “We are thrilled to announce our exciting partnership with West Ham United. This collaboration not only reflects our commitment to excellence but also embodies the spirit of teamwork and community that both our insurance business and the club stand for. Together, we look forward to achieving great things on and off the pitch.”
eToro will also maintain a strong presence throughout the season as part of the ongoing partnership, gaining prominent exposure through pitchside LED boards, stadium screen ads, and a broad array of digital rights across both men’s and women’s matches.
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