Hilton hits sponsor sweet spot with Hampshire

Hampshire Cricket have announced a new partnership with Hilton, which sees the global hospitality brand become the front-of-shirt sponsor for both the men’s and women’s teams.

Hilton has supported Hampshire Cricket for many years via its hotel at the Utilita Bowl, Hilton Southampton – Utilita Bowl. This new agreement extends that support, with Hilton appearing as the front-of-shirt sponsor for Hampshire Women’s kits during their two white ball tournaments and for Hampshire Men’s 2025 Rothesay County Championship campaign.

Hilton also featured on the training kits for both teams, with the men’s side wearing the new kits during their recent pre-season tour in Sri Lanka.

Hampshire’s first professional women’s team will wear the new Hilton-sponsored kit during upcoming friendlies against Surrey and Somerset, following an intra-squad match.

Through the Hilton Honors Experiences platform, the partnership will give Hilton Honors Members the chance to use points for experiences, such as watching the England v South Africa ODI from a pitch-facing room and from Beefys restaurant during the England v West Indies IT20.

Tom James, Head of Sales and Commercial Partnerships, Utilita Bowl added, “While our supporters and the local community will no doubt be aware of the long-term links between Utilita Bowl and Hilton, this new partnership marks a significant moment between Hilton and Hampshire Cricket.

“Hilton has demonstrated a significant commitment in our Women’s team as they enter a new era following the restructuring of the women’s domestic game. We can now look forward to cricket returning to Utilita Bowl for the 2025 season, with both our Men’s and Women’s teams wearing Hilton branded kits.”

Subscribe to the Sport Industry Daily for regular updates on the biggest stories and latest news in the sport industry.