Harlequins Agrees Ig Sponsorship

Harlequins has announced a new partnership with financial services company IG, who join the Aviva Premiership rugby club as an official sponsor in a three-year deal.

The London-based company’s logo will be emblazoned on the sleeve of Quins’ playing shirts and training kit, as well a presence at Quins’ Twickenham Stoop stadium. The brand will also be entitled to player appearances and matchday activation opportunities.

IG will serve as the principal sponsor of the sixth annual ‘big game’, a regular season fixture held at the 82,000 seat Twickenham Stadium, which this year sees Quins take on Exeter Chiefs.

James Kendall, Quins’ commercial director said of the deal: ‘We are delighted to welcome IG to the Harlequins family, which already boasts major companies like DHL, LV= and the club’s main sponsor Etihad Airways.’

‘This is a landmark deal for Harlequins and demonstrates the club’s vision and ambition at an exciting time for rugby with the 2015 Rugby World Cup on the horizon as well as our 150th anniversary in 2016.’

‘We have been thoroughly impressed with IG’s desire to be involved in rugby and to work with us in particular. We have already identified numerous beneficial opportunities to explore together and we are very much looking forward to a long and successful partnership.’

IG chief executive Tim Howkins added: ‘As the original financial spread betting provider – and now the UK’s number one provider of spread betting, CFDs and FX – we understand the drive and ambition that has kept this renowned rugby club competing at the top end of the sport for so long. That’s why we’re proud to sponsor Harlequins with their remarkable history as one of the oldest and foremost rugby clubs in the country.’

‘This partnership is an exciting opportunity for us, because we see in Harlequins many of the qualities and values that drive IG as a company, including leadership, innovation and performance at the highest level.’