Harlequins And ESPN Launch Content Partnership
Harlequins has announced a strategic content partnership with Disney-owned sports media company ESPN.
The agreement is designed to provide both parties with the opportunity to engage new audiences, driving brand awareness through the distribution of exclusive and non-exclusive content across respective channels.
The brands plan to work together to “co-create and amplify unique content” based around Harlequins talent.
Content is expected to include topical debates on the latest news and issues in the game, and cross-sport discussions as well as exclusive behind-the-scenes footage.
Commenting on the partnership, Charly Classen, ESPN Vice President & General Manager, EMEA, South Asia & Australia/New Zealand said: “This is a huge year for rugby, so we are looking forward to working with one of the sport’s most celebrated teams.
“ESPN already runs the most popular fantasy rugby game in the UK, and the partnership will bring even more new and engaging content to our audiences. Alongside our in-depth coverage online and on the ESPN app, it makes ESPN the ultimate home of rugby in 2019.”
Harlequins Director of Communications Imogen Gaunt added: “We are extremely excited at the prospect of co-creating exclusive, quality content for our supporters to access across both our own and ESPN’s extensive channels.
“This provides an excellent opportunity for us to deepen relationships with our fans, but also to grow our audiences in new territories as we look to broaden our appeal beyond traditional boundaries.”
Harlequins and ESPN also worked together during the Guinness 6 Nations to promote ESPN’s Fantasy Rugby competition, including expert comment from Harlequins international players and coaches Adam Jones, Nick Evans, Joe Marler and Tim Visser.
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