Harlequins Announces Maserati Deal

Harlequins has announced Maserati GB as its official automotive partner. 

As well as offering the opportunity to bring the brand to life on match days at The Stoop, and at Twickenham for the ‘Big Game’, it will also provide the opportunity for Maserati and Harlequins to work together to curate an ongoing stream of exciting fan experiences.

This new rugby involvement builds upon Maserati’s other sporting ventures in polo, sailing and cycling and aligns with the marque’s ongoing expansion plans, entering into new segments and offering an ever greater luxury model range.

To launch the new partnership Maserati rewarded 12-year old Harlequins fan Samuel Freestone with a surprise in the form of a lift to the stadium with club internationals Joe Marler, Chris Robshaw and Alofa Alofa in a Maserati.

There he was given a behind-the-scenes tour of The Stoop, had the chance to play on the pitch with his Harlequins heroes and was presented with a personalised Harlequins shirt and two tickets to the final home game of the 2017/18 season v Exeter on Saturday 5^th May.

Ned Wills, Harlequins’ commercial director, said: “Maserati is a wonderful partnership for the Club because of our shared values and goals. At Harlequins we bring the spirit of innovation, ambition, passion and courage to everything we do. Like Maserati we have a strong heritage but are always looking to modernise. This will be a great partnership with a lot of entertaining and exciting times ahead for both Harlequins and Maserati.”

Mike Biscoe, general manager, Maserati GB, commented: “We are delighted to announce this partnership with Harlequins. It is a hugely evocative club brand recognised across the globe, and one with extremely similar attributes to Maserati. We like to think differently too, so we look forward to seeing where our shared approach leads and having some fun whilst showcasing our range to the club and its fans.”