Harlequins Appoints Pha Media
Rugby union side Harlequins has appointed PHA Media to help grow and develop the profile of the club along with its squad of players.
The deal runs for the rest of the 2016/17 season and will see the agency work with the team’s internal communications team to take the club’s brand beyond sport media and reach new audiences.
Harlequins celebrates its 150th anniversary this year and its squad includes England stars Chris Robshaw and Mike Brown.
Imogen Gaunt, Harlequins’ director of comms, said: “We are really excited to be working with PHA Media, we have found their team to be enthusiastic and professional with our objectives so early on in this process.
“In the coming years, Harlequins will be looking to develop its horizons into new markets. Being able to expand the Club’s reach beyond the traditional sports media is key to that and we are looking forward to PHA Media becoming part of our team to help us achieve this goal.”
Sarah Taylor, account director at PHA Media, added: “We are delighted to be working with Harlequins, a club which – for 150 years – has prided itself on delivering entertaining, exciting rugby.
“But the Harlequins brand is about so much more than the sport of rugby. This is a brand which brings families together, engages local communities, champions women’s sport and exercise and nurtures grass roots talent. The work that the club does away from the rugby field is as significant, and as remarkable, as the performances that are delivered on it.
“Harlequins has long positioned itself as the London rugby club, and we look forward to helping them share that message with both existing and new audiences”.
