Harlequins convert major airline sponsorship deal

Harlequins have announced a new partnership with Singapore Airlines.

The deal sees the flag carrier of Singapore become the Premiership rugby union club’s official airline partner.

As per the agreement, the airline will benefit from branding throughout The Stoop in Twickenham and offer ‘a range of key initiatives and travel promotions.’

Mohamed Rafi Mar, Singapore Airlines General Manager UK & Ireland, said, “We are delighted to be the Official Airline Partner of Harlequins in the UK. Our global network and connections offer a world of opportunity for travel, including popular rugby destinations Australia and New Zealand.

“With three departure points from the UK, and the fastest connecting service from London Gatwick to Sydney, we look forward to bringing fans closer to the sport they love whilst showcasing our world-class service.”

Harlequins CEO Laurie Dalrymple, added, “We’re thrilled to announce our partnership with Singapore Airlines, a world-class Airline and industry leader, transporting rugby fans to some of the best destinations in the world from the UK, with seamless connecting flights in Singapore to Australia and New Zealand.

“We’re extremely proud to be the only club in the Premiership to have an Official Airline Partner and look forward to working with Singapore Airlines to establish a long and successful relationship that benefits customers and fans.”