harlequins Locks In Ticketing Partner

Gallagher Premiership rugby union club Harlequins has announced a new partnership with hospitality and ticketing e-commerce providors Seat Unique.

The partnership will see the London-based company exclusively power Harlequins’ online premium ticket and hospitality ticket platform, aiming to ‘improve the customer journey for supporters wishing to book premium matchday experiences’ at the club’s 15,000-capacity home stadium, Twickenham Stoop.

This will include sales for all of Harlequin’s home fixtures, as well as the Big Game and Big Summer Kick-off events at Twickenham Stadium

Laurie Dalrymple, CEO of Harlequins, said,“We are thrilled to be partnering with Seat Unique, leaders in their field.”

“Across the last 18 months we have seen unprecedented demand to see Harlequins play with all Men’s Gallagher Premiership matches selling out and record levels of demand for premium tickets and hospitality. The Stoop has a number of fantastic premium options and we are excited to offer an enhanced customer experience on the Seat Unique platform.

“We want our digital offering to match the superb experience that premium ticket buyers enjoy at the ground as we look forward to welcoming guests to our hospitality facilities.”

Robin Sherry, CEO and Founder of Seat Unique, added,“Following successful partnerships with a variety of reputable rugby clubs, we are thrilled to be partnering with Harlequins.”

“Our partnership with Harlequins will help us on our mission to improve the accessibility of premium sporting experiences across Rugby Union, and we are delighted to be able to extend this access to Harlequins’ supporters.”

“We are delighted to be increasing access to premium experiences to a brand-new audience at the Twickenham Stoop and Twickenham Stadium, particularly with the latter hosting Big Summer Kick-off in April 2023.”

The new comes a week after Harlequins secured another commercial partnership, with zero-sugar energy drink REIGN Total Body Fuel.