Harlequins Signs Saxo To New Deal
Gallagher Premiership rugby union club Harlequins has announced a new partnership Saxo, which sees the Danish investment platform become the official trading partner of the club.
Fintech specialist Saxo’s partnership with Harlequins comes as the company reveals a new-look logo to celebrate its 30-year anniversary.
Under terms of the agreement, the new Saxo branding will be displayed across Harlequin’s 15,000-capacity stadium, the Twickenham Stoop.
Commenting on this new deal, Harlequins CEO Laurie Dalrymple said, “As a sports club we strive for best-in-class performance both on and off the field, with the lifting of the Gallagher Premiership trophy at the end of each season the ultimate marker of success.
“Having won the league two times during the club’s history, we are fortunate enough to have a good understanding of what it takes to be the best in class to reach the pinnacle of professional sport. We are delighted to partner with Saxo who are the pinnacle of their industry and understand what it takes to win.”
Saxo UK CEO, Charles-White Thomson, added, “We are delighted to announce this partnership which we envisage growing further with time. It is a pleasure to partner with a rugby team with such rich pedigree and a track record of winning.
Though from different fields, Saxo and Harlequins share many similarities, including a strong and competitive spirit, esprit de corps, a shared desire to continually evolve, and a keen focus on delivering an excellent experience for our engaged and loyal clients or supporter base. I look forward to developing this relationship further and evidencing that sport and finance make excellent teammates.”
Saxo has a history of sport partnerships, with notable deals within the Tour De France and Formula 1. It has previously sponsored Renault and Lotus, alongside drivers including Romain Grosjean.
The latest deal for London-based Harlequins follows a recent agreement with British beer brand Fuller’s London Pride, as the club looks to capitalise on commercial opportunities in the early weeks of the new Gallagher Premiership season.
