Harrogate Signs Up For Ascot
Harrogate Spring Water has signed a three year deal with Ascot Racecourse to become the official spring water supplier of the horse racing venue.
The deal between the original British bottled water brand and the racing festival marks the start of a new integrated consumer campaign for Harrogate Spring Water, which includes sports sponsorship, advertising, social media and public relations activities.
The sponsorship arrangement will include a Harrogate Spring Water sponsored race as well as branding on site and in print advertising including racecards.
Still and sparkling Harrogate Spring Water will be available across all bars, restaurants and fine dining sites in PET and glass on all 26 race days in 2015, including Royal Ascot.
James Cain, managing director at Harrogate Water Brands, said: “Ascot race days are internationally celebrated events, quintessentially British and synonymous with elegance and style; this sponsorship is a perfect fit for both brands.
Sponsoring at the racecourse is the first major step in our 2015 consumer campaign and will help reinforce our position as the UK’s number one premium bottled water brand.”
Juliet Slot, commercial director at Ascot, added: “We are delighted to welcome Harrogate Spring Water to Ascot. As a brand with refined heritage and spa origins dating back to 1571, the alliance perfectly complements Ascot’s 300 year heritage as a national institution, providing the ultimate stage for the best racehorses in the world.”
