Lucozade Sport has launched a new campaign, fronted by new ambassador, Harry Kane.
Kane, currently leading the race for the Premier League golden boot this season, is also set to lead the line for England at this summer’s UEFA European Championships in France.
The promotion, which is live from 23rd May, will offer consumers the chance to win a Fitbit Charge HR activity tracker every 90 minutes with on-pack codes redeemable online.
Harry Kane, Lucozade Sport ambassador, said: “Lucozade Sport has long been associated with active lifestyles and fitness. Working hard to get more people active and healthy is extremely important in my life and activities like this Summer of Moving campaign are vital for getting the country up and about.
“Being able to maintain high levels of hydration are key aspects that have helped me develop my career in football so giving others the opportunity to do the same is special.”
The promotion follows Lucozade Sport’s bid to inspire people across the country to get active and will be supported by a content-led campaign. Additionally, a partnership with Tesco will offer the opportunity for footballers to win free pitch time on Lucozade Powerleague 5-a-side pitches across the UK.