Hart & Messi Line Up For Gillette Football
Gillette has unveiled its global football strategy for its new campaign, Fans of Steel – which aims to reward and celebrate fans in the UK who show ‘unwavering resilience and support’ for their team – with England and Manchester City goalkeeper Joe Hart joining the likes of Leo Messi, Falcao and Pele as brand ambassadors.
Hart will join Gillette’s team of football ambassadors alongside Messi and other players from around the world; Thomas Muller (Germany), Oscar and Lucas (Brazil), Chicharito (Mexico), Falcao (Colombia), Kagawa (Japan), Sung-Yeung Ki (South Korea) and Pele (Brazil), in addition to the portfolio of players Gillette is partnering with world leading national teams including Spain, Argentina, Brazil, Italy and Mexico.
To mark the launch, Messi stars in a ‘Trading Places’ (#InnerSteel) video alongside Roger Federer. Watch the ad at Sport Industry TV.
Speaking about the partnership Joe Hart said: ‘I am really excited to be involved in a campaign that not only recognises the inner steel required of a player, but that celebrates and rewards the resilience of a fan, because fans in the UK really are the most resilient and the best in the world.’
Gillette brand manager Jared Regan added: ‘Gillette is a brand with a long history in sport and knows that it takes “Inner Steel” for sportsmen of all levels to perform at their best. Elite sportsmen show all the qualities we look to for ourselves and our brand: to be the very best you can be at what you choose to do; ultimate dedication and commitment to your team and your goals; and an unwavering desire to succeed and a will to in. Joe Hart is one of the best goalkeepers in the world and is the ultimate professional. He shows all these qualities both on and off the pitch and we’re proud to be working with him.’
‘Gillette’s new football campaign will not only recognise the inner steel required of our elite sportsmen to be at their best, but that of all the fans around the world; the ones who, come rain or shine, in good times and bad, are out supporting their teams.’
As a part of the campaign, a new line of Limited Edition razors will be available in England, Brazil and Football colours.
