Hatch Joins First Utility For Super League

PR and sponsorship activation agency, Hatch Communications, has been appointed by First Utility to maximise its title sponsorship of the Rugby Super League.

Hatch has been tasked with raising awareness of First Utility amongst rugby league fans throughout the 2015 season. In its second year of sponsorship, the energy provider is looking to promote its low-price energy tariffs and engage with fans directly via PR and experiential activity.

The appointment adds another headline sports sponsor to Hatch’s stable of clients, which also includes Crabbie’s alcoholic ginger beer and its sponsorship of the Crabbie’s Grand National Festival.

Alec Stanwell, PR manager at First Utility said: “We are looking forward to working alongside Hatch, who will aid our already strong relationship with the RFL and the clubs in the First Utility Super League. We saw an increase in fans saving money on their energy bills by joining First Utility last year, and we believe Hatch’s expertise and experience will help us engage with fans even more this season.”

Matt Peden, director at Hatch Communications, added: “We’re delighted to be working alongside First Utility as they look to take their sponsorship to the next level.

“Rugby league is a sport that’s ideal for fan engagement and we’re confident that our activity will resonate with these fans and deliver to First Utility’s objectives. This is a big year for the brand and we look forward to helping the company shift the needle on brand recall via creative sponsorship activation.”