Havas To Oversee Kia Oval Rebrand
Havas Sports & Entertainment has been appointed to manage the transition of Kia’s sponsorship of The Oval Cricket Ground.
Havas Sports & Entertainment brokered the deal for Kia Motors UK to become the headline sponsor of The Oval Cricket Ground at the end of last year.
After securing the deal with Surrey County Cricket Club, Havas has also been appointed to manage the brand changeover of the iconic London cricket ground.
Kia has signed a five-year deal, which will give the brand full and exclusive naming rights to the historic ground and makes Kia the primary shirt sponsor for Surrey County Cricket Club.
The £3.5m deal came into force on 1st January 2011, and the ground is now known as the Kia Oval.
Further support for the sponsorship will be provided by MPG Media Contacts.?
Following their recent negotiation of Kia’s broadcast sponsorship of ITV’s coverage of the FA Cup, the media planning and buying arm of Havas Media will provide additional support for the sponsorship with key media purchases throughout the local region.
The deal is Kia’s first entrance into the cricket market; the company currently has worldwide commercial partnerships with the FIFA World Cup and Australian Tennis Open.
