Havas Se Appoints Head Of Sport In Italy

Havas Sports & Entertainment (Havas SE), part of Havas Media Group, has appointed Federico Fantini (above left) as the agency’s new head of sport in Italy.

With over 20 years’ experience in sports marketing, Fantini is general manager of the Sport Business Strategies (SBS) master at the Ca’ Foscari University of Venice.

Previously, he held positions such as director of Aprilia Group Communications, chief marketing officer at the FIS Alpine World Ski Championships and marketing director of the Benetton Group’s sport holding. Among his projects, Fantini has more recently headed the Olympic bid of Venice 2020.

As head of sport, based in Milan, his main role will be to meet the growing demands of brands in sports and to advise right holders and properties to maximise their revenues’ streams.

Stefano Spadini, CEO, Havas Media Group and CEO, Havas SE comments: “We believe that sports marketing is a distinctive investment that can give us great opportunities to connect both with our clients and with a growing and constantly evolving market. Within the team led by Raffaele Calia, managing director of Havas SE, Federico’s experience will give the opportunity to develop our offering in sport and to complete what we are already doing in the entertainment business.”

Federico Fantini added: “I’m delighted to join Havas and Raffaele’s team. Sport in Italy has a huge potential and I am convinced that, as in other key European countries, Havas SE will play a leadership role. Our offer is designed to drive customers to take the great business opportunities of sport and we are already addressing key players in the market.”