Havas Se Appoints New Ceo As Boyer Exits
Havas Sports & Entertainment has appointed Pedro Avery as chief executive, succeeding Lucien Boyer who is set to become chief marketing officer at Vivendi Village.
Avery will continue in his role of group managing director Havas Media Group UK and CEO Arena Media UK when his appointment to the sports and entertainment division becomes effective on 1st January 2016.
In the new role, which will remain in London, Avery will be supported by a global team led by managing director, Jérôme de Chaunac – who has been promoted from chief operating officer – and global chief strategy officer, Fredda Hurwitz.
Avery said: “There has never been a better time to work with the world’s top brands to reach global audiences through sport and entertainment because digital technology means we have so many more opportunities at scale.
“Havas Sports & Entertainment already has a world-class team of more than 600 people who have a track record of delivering innovative, high-quality solutions to our clients.”
Yannick Bolloré, Havas CEO, commented: “I would like to congratulate Pedro on his new role. He is an experienced leader who knows our business extremely well. Pedro and his team will work alongside myself and the executive committee to foster a better integration of Havas Sports and Entertainment within the Group while designing the future of our offering and strengthening our global leadership position in the world of content, entertainment and sports.
“I would like to thank Lucien for his hard work and dedication over the past 15 years and wish him all the best in his new role at Vivendi.”
At Vivendi, owner of French TV group Canal+, Boyer has been charged with accelerating the development of integrated marketing offers within the Group.
