Haye Joins Betfair Ahead Of Bellew Bout
Former heavyweight boxing world champion David Haye has become a brand ambassador for Betfair ahead of his rematch on Saturday against British rival Tony Bellew.
The new deal was revealed on the same day that it was confirmed that former England captain Rio Ferdinand had been refused a professional boxing license, as part of the ‘Defender to Contender’ campaign, backed by Betfair.
The British Boxing Board of Control said they would not be reviewing his application, according to Ferdinand, and it is “with a heavy heart” that he is hanging up his gloves.
Haye’s new two-year deal, meanwhile, will see Betfair continue its association with the 37-year-old and Haymaker Boxing Promotions, which it also sponsors.
As part of the agreement, Haye will regularly write exclusive columns for the online gambling operator’s blog, Betting Betfair.
Stephen Mault, Betfair’s marketing director, said: “We are looking to increase our footprint within boxing and David’s character and reputation as one of the best heavy/cruiserweights to ever fight made him the perfect candidate. We’ve enjoyed working with Hayemaker Boxing Promotions and it seemed an obvious choice to extend our sponsorship to David Haye himself.”
Haye faces Bellew – who defeated the Hayemaker last year – at London’s O2 Arena this weekend.
