Haymarket Launches Forever Sports Magazine
Forever Sports, a new monthly magazine based around fitness, style and sports brands for 18-30 year old men, hit the newsstands this weekend – published under contract by Haymarket Network.
The distribution model for the 132page product combines the traditional newsstand with 400plus Sports Direct stores and over 100 USC, Flannels and Cruise stores.
In total more than 160,000 copies of Forever Sports have been distributed, making it the biggest new paidfor men’s magazine launch since 2004.
The debut issue includes exclusive access inside the world of boxer Floyd Mayweather, David Beckham in Miami, the European Footgolf Championships, world marathon record holder Wilson Kipsang on beating Mo Farah plus Ron Burgundy, American Samoa, Charlie Webster, Andrew Osagie, Michael Bisping and pole dancing.
The edition also features 33pages of fitness, technique, style and fashion.
Forever Sports editor, Nikki Wicks said of the magazine: ‘It’s an exciting time, it’s not everyday you get the chance to work on a new launch. It’s going to be bigger than Pharrell’s hat.’
Simon Kanter, editorial director of Haymarket Network, added: ‘It’s a fantastic challenge and one we are all relishing. Coming just a month after the launch of Porter magazine it’s also a further demonstration of the power that print still has in a modern multichannel, multimedia world.’
The monthly title launched in Sports Direct, USC, Flannels and Cruise stores on Saturday and will appear in retailers – including Tesco, Sainsbury’s, Asda, Waitrose, WHSmith, Coop and Morrisons – on Tuesday.
Alongside the print magazine, the Forever Sports brand will also have a website (foreversports.com) with unique content and social channels, including Twitter, Instagram and Facebook.
