Hays Recruits Pitch For Man City Brief

30 Aug 2016 | tshego

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Recruitment company, Hays has appointed Pitch to maximise its partnership with Manchester City Football Club.

The independent sports and entertainment marketing agency has been retained to help boost the partnership, particularly across web and social media platforms. The campaign for the 2016/17 season is ‘Match Your Ambition’; a targeted message to businesses and employees to further their careers, created collaboratively between Pitch and Hays.

The campaign uses Manchester City team players and club staff as inspiration for its call to action.

Pitch’s creative team and design studio will be creating visual assets throughout the season to amplify the message across Hays’ owned channels including the Hays website, LinkedIn profile and Twitter page.

Steve Munachen, creative director, Pitch said: “Hays is an organisation that unites the best people with the very best roles, so we’re really pleased to be welcomed into their team. As one of the leading brands on LinkedIn and a globally respected organisation, we’re excited to produce a distinctive campaign that can showcase their Manchester City partnership, and that will help them to engage and inspire followers on across the relevant digital platforms.”

Emma Renaudon-Smith, group brand and sponsorship director, Hays added: ‘We’re delighted to be working with Pitch this season to maximise our partnership assets through creative design and digital content. The strength of our brand on social media, particularly LinkedIn, means that we already have an impressive community of followers. Working with Pitch will help us to communicate key messaging to new and existing followers and prospective clients and candidates.”

Earlier this year Hays renewed its global partnership with Manchester City to continue as the official recruitment partner for the club until the end of the 2018/19 season.