Head & Shoulders has agreed a deal to sponsor the new season of the Sky Sport’s morning football show Soccer AM – replacing milkshake brand Frijj.??
The sponsorship will include branded opening and closing credits to the show and during the advert breaks.??
Branding will also be placed on the Sky Sports website and recieve references throughout Soccer AM promotional material.??
The deal begins when the series launches on 14th August – the opening weekend of the Premier League.??
Earlier this year Head & Shoulders recreated its 1980’s advert with Hull player Jimmy Bullard.