Heineken To Be Top Partner For Rwc 2011

For the fourth time, Heineken will be the worldwide partner and the official beer of Rugby World Cup 2011 in New Zealand.
 
The beer brand was a major sponsor for the RWC in South Africa in 1995, Australia in 2003 and France in 2007.
 
In the build up to the event, Heineken plans to hold a series of activities starting early next year that will last until the first match of the tournament.
 
Heineken has estimated that a cumulative audience of 4.2 billion people watched the Rugby World Cup 2007 and that this will increase for the 2011 tournament.