Heineken Launches Rwc Coin Hunt
Heineken, a worldwide partner of the Rugby World Cup, has launched a quickfire social media search that could see fans standing shoulder to shoulder with international captains at the official coin toss for one of the games.
To celebrate the year that brand ambassador Will Carling captained England to a Rugby World Cup final, Heineken has launched a search for a UK coin minted in that year.
Once a coin has been found, tweet a photo of it to @Heineken_UK with #ItsYourCall, before midnight tonight (Tuesday 18th August).
The winner will be invited to meet Will Carling and claim their prize at Somerset House during the official Heineken launch of the Rugby World Cup on 26th August.
As well as joining the captains for the official coin toss, the winner and a friend will also be treated to a VIP match experience for the opening game of the tournament, England v Fiji on 18th September.
The hunt coincides with the launch of its latest TV spot, ‘The Coin’, featuring cameos from other brand ambassadors including Jonah Lomu and John Smit. Watch it at Sport Industry TV.
The search is part of a wider campaign to find 48 fans from across the globe to open a match by attending the official coin toss prior to kick off.
