Heineken Renews European Rugby Deal

Heineken has agreed to continue its title sponsorship of the European Rugby Cup for four more years, maintaining the existing naming rights of the tournament through to the end of the 2012/13 season.

Having begun its sponsorship of the ERC in 1995, Heineken is now entering its 14th season as the title sponsor of European domestic rugby’s premier knockout tournament.

The four-year extension ensures Heineken’s aims to increase their investment in European club rugby despite the pressures of the economic recession.