Heineken Renews Long-standing Man City Deal
Manchester City has renewed its partnership with Heineken, who remains the club’s official UK beer partner.
As part of the deal, the global beer brand will retain its exclusive pouring rights at the Etihad Stadium during all matchdays and concerts, and will advertise alongside all of the club’s assets.
The latest agreement extends the partnership of the pair, which has been in place for more than 20 years, with Heineken first teaming up with the club when Manchester City was playing its football in the English second tier at its previous home at Maine Road.
Danny Wilson, operations director at Manchester City, commented: “Heineken has been a part of the Manchester City experience for more than 20 years, at both Maine Road and the Etihad Stadium, and we are delighted to be continuing our relationship with them.
“At the club, we strive to provide our fans and visitors with an unparalleled experience and collaboration with a drinks brand who strive for the same levels of excellence allows us to ensure supporters in our concourse and hospitality areas are able to enjoy premier quality products.”
On Monday, Manchester City was drawn against AS Monaco in the UEFA Champions League round of 16.
