Heineken To Run Rwc 2007 Ad Campaign

Heineken is launching a major global advertising campaign to support its
sponsorship of the Rugby World Cup 2007 under the strapline ‘One World, One Cup,
One Beer’.

Heineken, which is the official beer of the tournament taking place in France
this September, is running a fully integrated Rugby World Cup marketing campaign
including TV, 10-second ad break bumpers, print, cinema and on and off-premise
promotions.

A special website, www.heineken.com/rwc2007, has also
been launched featuring a fantasy rugby game.

The TV campaign, entitled ‘Continental Shift’ and created by ad agency Bates
Singapore, was shot in a variety of locations around the world and promotes the
theme of rugby fans scrumming down to shift the world’s continents closer to
Paris.

To view Heineken’s new TV ad, log on to www.heinekeninternational.com/press/video/rwc2007.