Heineken Transforms London Landmark
London landmark Somerset House was transformed into a rugby stadium on Wednesday night to launch Heineken’s Rugby World Cup campaign.
Heineken rugby ambassadors Jonah Lomu, Will Carling, John Smit, Matt Dawson and Scott Quinnell joined around guests at the event where a 270 degree projection produced a rugby stadium in the heart of central London.
Jonah Lomu, commented: “I enjoyed some of my happiest rugby moments in packed stadiums with the crowd roaring in my ears so this event brought back some amazing memories. The guys at Heineken have done an amazing job recreating the noise, passion and excitement of a Rugby World Cup game day.”
David Lette, Heineken brand director said: “We’re so excited that Rugby World Cup 2015 is only a matter of weeks away now so we wanted to launch our campaign in style by giving everybody a taste of what’s to come in September!”
During the tournament, Heineken will bring fans around the world closer to the action through the Heineken Rugby Studio; a digital preview/review show that will take place across social media. Hosted by Will Carling, the content will feature Heineken’s Legends line up, as well as a number of special guests, who will offer opinion and an irreverent look at the major talking points of Rugby World Cup 2015, with fans able to be a part of the action via #ItsYourCall.
Earlier this week, Jonah Lomu joined Heineken to suprise fans at a pub in Dublin. Find out how it went at Sport Industry TV.
